In 2019, I should have been glowing. I was blessed with my rainbow baby after a painful miscarriage. While this pregnancy should have been joyful, it became one of the most disheartening experiences of my life.
I was one of the rare women who experience significant hair loss during the 1st and 2nd trimesters. At a time when I should have been celebrating, I was watching my confidence—and my hair—shed strand by strand.
For me, hair has never just been hair. It has been my independence and my expression—my creativity, my moods, my personality—sometimes purple, sometimes pink, sometimes fiery red. During my pregnancy, I stopped coloring my hair, I stopped experimenting, and I started grappling with the emotional toll of hair loss in a way I never expected.
That’s when my story shifted from being a consumer of products…to a chemist on a mission.
Hair Loss in the South Asian Community: A Shared, Quiet Struggle
As I went through my own journey, I realized how many others—especially in the South Asian and Indo-Caribbean community—were experiencing the same thing in silence.
Hair loss doesn’t discriminate by gender, age, or status. But for Indian men and women, there is a noticeable prevalence of hair loss—and it’s time to ask why.
Genetic Factors
- Androgenetic Alopecia (AGA)—commonly called male or female pattern baldness—is the most common form of hair loss worldwide.
- A 2013 study in the International Journal of Trichology found that Indian men had a relatively high prevalence of AGA—lower than Caucasians but higher than East Asians.
- Pattern of Androgenetic Alopecia in Indian Men: A Hospital-Based Study (Murugusundram, 2009) found that AGA prevalence increases with age.
Nutritional & Lifestyle Factors
- Iron, vitamin D, and B12 deficiencies are more common in Indian populations, especially among vegetarians—all of which can worsen shedding or trigger telogen effluvium.
- Diets high in refined carbs but low in protein reduce hair strength over time.
- PCOS (Polycystic Ovary Syndrome)—more common in South Asian women—leads to androgen-driven thinning.
Why I’m Speaking Out
I see an enormous gap in hair health research and products designed for South Asian needs.
Over the years, I tried every natural vitamin, supplement, and routine I could find. Some helped temporarily, but nothing provided the long-term results I wanted to see.
That’s when my perspective shifted from being a consumer to a problem-solver. As an organic chemist with over 10 years in cosmetic development, I knew there had to be a better answer—one rooted in science, yet honoring the traditions I grew up around.
My own experience—and the many stories I’ve heard—tell me we need more culturally relevant, science-backed solutions.
Just like the lotus grows in muddy waters, this journey has emerged from personal challenges into a path of purpose.
🌱 Continue to stay tuned for that solution…
devXpressions 
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